http://kayvontv.com/watch/

The McRib consists of a boneless pork patty, barbecue sauce, onions and pickles served on a 6 inch (15.2 cm) roll. When first introduced packets of special McRib barbecue sauce were available with the sandwich. This sauce was much hotter than the barbecue sauce on the prepared sandwich and was only available for a short time. When the McRib was brought back as a “specialty” sandwich the sesame seed roll was often replaced with a standard hamburger bun; this was sometimes called the McRib Jr.

The sandwich test-marketed very well in Nebraska and other Midwestern markets and was added to the restaurant’s permanent menu throughout the United States in 1981.[1] Maligned by employees as the “Mock Rib”, sales were mediocre, and it was removed after several years, only to be brought back as a limited time offering.

Officials at McDonald’s, in a 1985 stockholder meeting, mentioned that the reason the McRib was pulled was because the McRib could not sustain international sales because many countries do not eat pork regularly. Germany was mentioned as an example which could sustain sales, but not the U.S. or certain Asia Pacific countries, such as Pakistan. The strategy announced at that time would be that the McRib would be brought back periodically as a “specialty” sandwich since it definitely increased sales during a promotional period before receding.

On November 1, 2005, McDonald’s put out a press release stating that the McRib would be permanently removed from the menu following a “McRib Farewell Tour.” This appears to have been a deceptive kickoff to a viral marketing campaign; mcrib.com, a site registered to McDonald’s, features a petition to “Save the McRib,” which is facetiously sponsored by the “Boneless Pig Farmers ociation of America.”[2] So in a two-angled campaign, McDonald’s is simultaneously conducting a McRib farewell tour and sponsoring a petition to “Save the McRib” to create buzz. On October 16, 2006, the “McRib Farewell Tour II” site appeared, confirming the campaign was a marketing ploy. The petition to “Save the McRib” still exists as well as the “BPFAA” site.

The McRib is still on sale in Germany.[3]

The McRib is currently on sale in selected areas of New York, Ohio, Missouri and Florida as well as the Greater Chicago area.

In Canada, it is available for a limited time starting March 17, 2008 confirmed in Vancouver, BC, Edmonton, AB, Calgary, AB, Yellowknife, NT, Saskatoon, SK, Winnipeg, MB, Toronto, ON, London, ON, Ottawa, ON, Montreal, QC, Fredericton, NB, Saint John, NB, Edmundston, NB and Halifax, NS.

McDonald’s brought back the McRib in October 2007.[4] The 3rd Farewell Tour started at the end of October 2007.

[edit] In popular culture

* In the Simpsons episode I’m Spelling as Fast as I Can, Homer is addicted to the “Ribwich”, a parody of the McRib sandwich

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http://kayvontv.com/watch/

Duration : 0:4:48

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This entry was posted on Sunday, December 28th, 2008 at 1:58 pm in Sample press releases.

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