Prometeus - The Media Revolution
http://www.casaleggioassociati.it/thefutureofmedia
Subtitles also available in:
Español: http://www.youtube.com/watch?v=aD4XtZqJu-U
日本語: http://www.youtube.com/watch?v=WNnesYfBFw0
Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of ‘Free Culture’, is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It’s real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.
Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Duration : 0:5:14
This entry was posted
on Friday, December 26th, 2008 at 2:00 pm in 
Publicity online.
December 26th, 2008 at 2:00 pm
you’re right. life …
you’re right. life is about the experience. our progression towards more immersive media might just be a function of that initial goal. why would we be trying to create robots to think like us, video games, movies, all music is about getting experience from the artists perspective. i’ve always wanted to live everyone’s lives, now i undertand why.
ability is evidence of the purpose, i find the world is still moving slowly since all technology is stifled to maxmimize profit
December 26th, 2008 at 2:00 pm
i bootleg liek …
i bootleg liek crazy, i have had thousands if not millions of dollars of copyrighted material on my computer but if you really believe that bootlegging is ok you guys are really full of . I rather attack economic systems than greedy/starving artists protecting their material. you guys are s, really
December 26th, 2008 at 2:00 pm
pretty nice word. …
pretty nice word. and you have it (:
December 26th, 2008 at 2:00 pm
Riiiiiight
Riiiiiight
December 26th, 2008 at 2:00 pm
…
Peaceprosperpeopleplantsplanetpresence.
December 26th, 2008 at 2:00 pm
Whats the …
Whats the differense between false experience and false. its all in your mind right? I get what you meen, if you havent done it its only fantasy and not real. But when you think about it. If you have an made up experience its an experience non the less. A dream can give you experince even if it never happend, Right?
December 26th, 2008 at 2:00 pm
Human life is all …
Human life is all about getting as experience as you can befire you die. If you could buy pre packed experience in order to save time, any ibe would jump on that in a second. Imagine an 80 year old man regretting not to have climbed the himalyas in hes youth. Before he died he would have bought all experinces he could get hes hands on. Lets hope this prophesy isnt only fiction.
December 26th, 2008 at 2:00 pm
i think there are …
i think there are enough ppl who would
December 26th, 2008 at 2:00 pm
who wants to buy …
who wants to buy memories?
if we do that,we lost the true experience!
December 26th, 2008 at 2:00 pm
Yeah, that’s what …
Yeah, that’s what we should do with our flourishing market, invest more.
December 26th, 2008 at 2:00 pm
the more we put …
the more we put into the media the less we get out of life and once the media has your whole life you have no life. the media’s goal is to control. but the media has nothing, it is nothing. just something that we created and it is now controlling us. if you want experience go out and live life!!!
Throw your crackberry away!!!
AND MAKE YOUR OWN EXPERIENCE!!!!
December 26th, 2008 at 2:00 pm
Trying to be a …
Trying to be a philosopher won’t really make a difference here…
Why would anyone want to hear you speak a foreign language? Who are you to say he just has an accent? You’re Canadian, it’s like me telling you to stop speaking American English because your accent is different then mine. It’s like calling a redneck stupid just because he has a different accent then you. You’re in the wrong here.
December 26th, 2008 at 2:00 pm
Who said I asked …
Who said I asked for a name?
WTF usually means , What The Fk and not Who The Fk, but to the likes of you , who refuse to pay attention this shouldn’t even be typed
Correct LMAO
Ok, the state of things described in the video is already somewhat prevalent nowadays, all or most major companies are owned by the rich families who have tight bonds with each other , competition is an illusion
a bunch of pretty pictures to look at and say
oh its simple: thats yahoo & ggl, they are not the same I know
December 26th, 2008 at 2:00 pm
Words are just …
Words are just labels my friend, you put them where you wish without respect, just like me
as you’ve sniffed out, for calling a man something you will become that something, but I’m dissatisfied with a video and its not the same
Why would somebody want to hear a foreigner speaking f’n English trying to describe events of such importance, and making himself look important, shouldn’t he at first be conveying in his own language if he’s so F’n proud to show its traces?
December 26th, 2008 at 2:00 pm
Well if you would …
Well if you would have watched the whole video the name would have been givin to you dumbass. And if this is so stupid? Then why not explain why so you can just CORRECT everyone!! HUH?
December 26th, 2008 at 2:00 pm
Better start …
Better start investing in Google!
December 26th, 2008 at 2:00 pm
News flash, not …
News flash, not everyone is from the same place…
Wow that was so ignorant… I think I just lost half of my IQ responding to it.
December 26th, 2008 at 2:00 pm
bullshit
bullshit
December 26th, 2008 at 2:00 pm
pretty stupid
and …
pretty stupid
and wtf is this guy with foreign accent
December 26th, 2008 at 2:00 pm
Google logo + …
Google logo + Microsoft = Epic Win
Amazon logo + Yahoo “!”= Epic Win too!
December 26th, 2008 at 2:00 pm
load o crap
load o crap
December 26th, 2008 at 2:00 pm
God Democracy. …
God Democracy… The worst and best in just a word!
December 26th, 2008 at 2:00 pm
“The media” is …
“The media” is somewhat similar to the “Global Market”. The way both things are talked as being autonome entities is a pice of crap. Both things are human-made. Its not made by a God or any sort of surrealistic metaphysical entity at all. Also, the so called “freedom of speech” is our biggest bless AND disgrace! It scares me the fact that the media is so intimately, inherently attached to private economy and capitalism. We’re left with no guarantees at all. Who is telling the “truth”?
December 26th, 2008 at 2:00 pm
and what happens to …
and what happens to facebook? does it become obsolete cause its the only thing that connects us with real people?
December 26th, 2008 at 2:00 pm
this is brilliant
this is brilliant